It was a momentous occasion for Toyota this year at the 2011 Consumer Electronics Show (CES). After watching Ford monopolize in-car connectivity for four years and Kia enter the arena last year, Toyota had the opportunity to unveil its new Entune Multimedia System. Entune will debut on select Toyota models later this year.

Similar to competitors' systems, Toyota's Entune Multimedia System uses drivers' mobile phone data plan for connectivity. Users can simply download the Toyota Entune app to their smart phone and synch it to the car via Bluetooth. This provides a safer, more efficient way to interact with…