Toyota Prius c "Game of Life" Marketing Campaign
For many of us, the classic board game "Life" brings back memories of great family gatherings, fun shared by all, and laughter. But as the new Toyota 'Game of Life' commercial portrays, the game of car shopping isn't always full of laughter and fun. There is much to be learned when car shopping, especially when it's for a hybrid car.
According to Bill Fay, VP of Marketing for Toyota, "The Prius c campaign…