Toyota vice president for product communication, Jim Colon, made this announcement last week:  "Whatever goal [the Obama administration] establishes, Toyota will be prepared to meet. If it's 62 miles a gallon, we'll be able to achieve that."

Mr. Colon stated that the new rules "excite" Toyota, and the company is "already going in that direction."

But Toyota is doing it alone - members of the auto lobbying group, the Alliance for Automobile Manufacturers, feel it is unfair to the American auto industry and attacked House of Reps leadership on the feasibility of meeting a 62 mpg target.

According to Auto News: "Martha Voss, another Toyota spokeswoman, said which a car maker was not endorsing a 62 mpg aim, adding which Toyota considers it too early to pinpoint the figure until studies suggest more information as well as other factors have been considered."

Toyota is in for a long battle - almost every other auto maker either already has or is coming out with a hybrid version of one of their vehicle models. One Korean auto maker has stated all of their vehicles will reach 5o miles per gallon minimum by 2025 - hybrid or not.

With Toyota, anything (even a 62 mile per gallon exclamation) is possible.

Experience the Prius for yourself now at Byers Toyota - 1599 Columbus Pike - Delaware, OH 43015.

[SOURCE] http://switchboard.nrdc.org/blogs/rhwang/toyota_breaks_ranks_says_yes_w.html